PUMA has announced its next partnership… with iconic video game brand SEGA.

For the collaboration, PUMA taps SEGA’s iconic character, Sonic the Hedgehog, with its all-new RS-0 sneaker.

“This latest partnership with PUMA affords us the opportunity to move the Sonic franchise into the realm of highly exclusive sport lifestyle footwear and expose the brand to all new audiences,” said Jason Rice, Director of Brand Licensing, SEGA Europe.

“We’re excited to be able to partner with such a fun and innovative brand with a longstanding history in popular culture,” said Adam Petrick, Director for Brand & Marketing at PUMA. “We are one with SEGA in always pushing the boundaries forward and are very proud of the fantastic result of this collaboration.”

More details for the PUMA x SEGA RS-0 SONIC is set to be revealed over the coming weeks.