New Balance just received a federal check, and the payout is massive.
The Department of Defense just awarded New Balance with a $17 million contract to make sneakers for recruits when they arrive at basic training.
According to SoleCollector, the contract is fulfilling the Berry Amendment, which “requires the U.S. military to provide its personnel with high-quality American-made equipment.”
The amendment has been ignored for some time, until Boston-based New Balance began pushing it to the Pentagon. The contract was finally awarded by the Defense Logistics Agency for a base performance period of 18 months, in addition to an 18-month option clause.
New Balance released a military shoe prototype in 2014 called the 950v2, so they are already ahead in the game.