Snapchat posted an extremely distasteful ad to its App recent, but leave it to Rihanna to handle business.
The ad was apart of a game featured on Snapchat called “Would You Rather”, which prompted users to choose from two options: slapping Rihanna or punching Chris Brown. Not only was this a tone deaf question, considering the women issues in today’s world, but when you factor in the couple’s history with domestic violence, you get a recipe for disaster.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— VOTE NOVEMBER 6TH!!! (@TheRoyceMann) March 12, 2018
Rihanna didn’t bite her tongue about the situation. She posted to her Instagram Story on Wednesday (March 14), saying, “Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would potentially bring shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them… but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet… you let us down! Shame on you. Throw the whole app-oligy away.”
Rihanna fans do not come to play, so once they caught wind of the ad they began deleting Snapchat.
Shortly after Rihanna’s post, reports said Snapchat stocks dropped 4%, causing a $800 million deficit.
The app lost over $1 billion in stock value last month thanks to Kylie Jenner, so they should be trying to avoid disaster at all costs.
Snapchat did apologize and removed the ad instantly, but clearly, more action needed to be taken.
According to TMZ, the National Network to End Domestic Violence was contacted by Snapchat to “educate the Snapchat staff on domestic abuse and what’s appropriate to post.”
Although it’s troubling that the ad was approved by those in charge, at least the company is following proper protocol to eliminate such problems in the future.