Craig Mack
via Bad Boy Entertainment

Popular 1990s rapper Craig Mack — who helped Diddy launch Bad Boy Records — has died. He was just 46 years old, reports the New York Daily News.

The rapper died from heart failure on Monday (March 12) at a hospital near his Walterboro, SC home.

Mack had moved to South Carolina after leaving his career in music for religion. His friend Alvin Toney, who helped produced his debut album Project: Funk Da World, was filming a documentary about his life after fame to commit to his church.

“Nobody got to understand his story,” Toney told the NY Daily News. “I wanted the world to know the talent he had. It was something I wanted people to enjoy, but it was cut short because he was very religious and wanted to go to church.”

Apparently, Mack had told Tony last week that he had been ill for some time and knew he wouldn’t live long.

Mack is survived by his wife and two children, both adults.

The former rapper shot to stardom in the 1990s with the help of Diddy and helped launch his Bad Boy empire, thanks to his breakout hit “Flava In Ya Ear”, which landed a Grammy nomination. A remix of the song featured the Notorious B.I.G. and helped launch his career as well.