Lexus Crafts Mesmerizing Art Origami Car From Fan Letters

Lexus Art Origami Car From Fan Letters

Lexus has created a 3D installation, done by perceptual art pioneer Michael Murphy.

Dubbed “Letters”, the 16-foot art piece hangs from six ceiling panels and a steel frame, and features more than 2,000 suspended pieces of origami, each made from individual thank you letters from guests to their Lexus dealerships.

The piece is unique in that from one vantage point, we see the shape of the all-new 2018 LS sedan, while from another vantage point it takes the shape of the Lexus logo.

The installation is revealed as part of a new marketing campaign celebrating the Lexus guest experience.