Just when you thought Rihanna has done it all, she continues to make moves. Riri has become a immense force within both the beauty and fashion industries with her Fenty x Puma clothing line and Fenty Beauty makeup line. But wait, there’s more! The bad gal is now set to launch a lingerie line with TechStyle Fashion Group soon!
If you are unfamiliar with TechStyle, the company is also home to brands like Fabletics, ShoeDazzle, JustFab, and FabKids.
Despite the news, WWD said a publicist for Rih “declined to comment on the deal.”
So far, there’s no solid release date yet, but WWD says the lingerie line has actually been in the works for over a year and that TechStyle already has samples ready. The report also calls it a “strategic move.”
“The line with Rihanna, the source said, is viewed as a key strategic move in TechStyle’s efforts to file for an initial public offering, something executives have never shied away from discussing as a possible exit option. TechStyle’s raised about $300 million to date,” writes WWD.
Rih has already been putting in work with her current business ventures. With constant updates, new products, and much advertisement, Fenty Beauty has garnered so much success that is actually set to outsell lines from both Kylie Jenner and Kim Kardashian. Her Fenty x Puma collection continues to sell out worldwide. The newest collection for the Spring/Summer 2018 season drops March 15.
Congratulations Rihanna! Keep up the great work.