Pharrell teams up with Adidas for another “Hu Holi” collection, celebrating India’s ancient spiritual Holi Festival. Through use of a revolutionary powder-dyeing technique, special apparel and footwear are crafted in a set of primary shades.
Adidas recalls the Hindu festival of Holi, also referred to as the “festival of colors” and commences at the end of March, representing the arrival of Spring and victory held by good over evil. Members of the celebration paint their bodies and throw bright colored powder into the air with hopes of adding color to their daily lives.
In the collection, Pharrell makes use of classic colors like green, blue, yellow, and red to paint principle track pieces including a top, tee, shorts, and pants, which drops alongside Tennis Hu PK sneaker. The shoe features adicolor powder-dyed uppers and swanky contrasting white leather lining.
The Pharrell x adidas Hu Holi adicolor SS18 drop is set to pre-release on March 2 through adidas Originals stores in India and online, with a wide launch on March 16.