For NBA All-Star 2018 in Los Angeles, Nike set up shop in DTLA with a space they called Makers H.Q., or “Makers of the Game”.
The retail space and activation included multiple areas, such as a customization station, retail space and basketball court.
Inside the designated customization workshop, dubbed the Makers Space, special VIPs — and lucky customers who lined up — would experience special design sessions around the Nike 90/10 Pack and make both footwear and apparel their very own.
There were also some exhibition basketball games and visits from the likes of Kobe Bryant, LeBron James, Kendrick Lamar, Bella Hadid, Giannis Antetokounmpo, Kevin Love, Michael B. Jordan, Kevin Durant and many, many others.
Check out a video recap of the Nike MAKERS Experience up top.