As a sponsor of the NBA, whiskey brand Jack Daniel’s hit Los Angeles to celebrate All-Star Weekend, throwing a host of parties and opening up The Lynchburg General Store pop-up.
The pop-up store was open from Feb. 16 through Feb. 18 and showcased the different facets of the town that Jack Daniel’s proudly calls home.
The store included Miss Mary Bobo’s Bakery, the Jack Daniel’s Barbershop, charcoal mellowing station, and live folk band, among other things.
Additionally, fans of Jack Daniel’sy got a chance to win a pair of limited-edition custom Jack Daniel’s Tennessee Honey Air Force 1’s, created by sneaker customizeer The Shoe Surgeon. 14 pairs were given away across both days.
Take a look inside The Lynchburg General Store up up.