PUMA and The Weeknd continue their partnership, unveiling their XO 2.0 collection for Spring/Summer 2018.
The first drop takes cues from the design concept “Tibetan Tribe”. A street take and Tibetan graphics are utilized alongside military elements for a collection of premium apparel, with authentic graphics, unique embroidery and colour washes. Tribal cats are seen on key pieces, created with woven twill appliqués and embroidery, as well as black jacquard taping with a distinctive pattern.
The highlight is the next generation of the PUMA XO Parallel. Constructed with a soft suede and smooth leather overlays, the PUMA XO Parallel 2.0 has refreshed look. Tying in with the military look of the apparel, the mid-cut sneaker boot features gusset tongue construction, hiking eyelets and heavy ripstop materials, sitting atop a stacked gum midsole, a blocked heel design, extended Formstripe and co-branded labels.
The SS18 drop following a successful launch in 2017, when the first ever PUMA XO Parallel sold out worldwide.
The PUMA XO Collection’s Drop 1 launches March 8 at Feature, Sneaker Politics, PUMA Select at Foot Action and PUMA.com, as well as select retailers worldwide.