Inside KITH’s New Store in Los Angeles

KITH officially made its debut in Los Angeles on Friday (Feb. 16), with the launch of its first retail store in the city, marking its fourth flagship.

Co-designed with Snarkitecture, the space boasts 3,500 square-feet of space, with 200 Air Jordan 6 casts hanging from the ceiling, a glass-sectioned footwear area that is surrounded by diffusion lighting, and a shopping area with an industrial aesthetic. KITH even brought its signature KITH Treats cereal bar experience, where shoppers can enjoy ice cream swirls, milkshakes and more.

“In 2015 I began planting the seed when I brought Kith to LA for our first West Coast Pop-Up. I wanted to see how and if the people would interact with the brand. I was overwhelmed with the reaction,” KITH founder Ronnie Fieg said on Instagram. “Since then we’ve done two more pop-ups in LA, and both successes were proof to me that we needed to be here. When thinking about Kith reaching the West Coast of this country it brings the feeling of accomplishment to a whole other level and keeps me going. The idea that I can touch people in other cities with what I do inspires me the most. Another dream and notch in the timeline comes to fruition this Friday when Kith permanently touches down in the City of Angels.”

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Growing up in Queens in the early to mid 90’s, the West Coast was unchartered territory. It was us vs them. LA had Pac and New York had Big. It seemed like both cities were the only ones that existed at the time. As I got older and was finally able to start traveling here, I began gaining more and more of an appreciation for it. It was the opposite of New York in terms of location and weather but was a place I was warming up to. In 2015 I began planting the seed when I brought Kith to LA for our first West Coast Pop-Up. I wanted to see how and if the people would interact with the brand. I was overwhelmed with the reaction. Since then we’ve done two more pop-ups in LA, and both successes were proof to me that we needed to be here. When thinking about Kith reaching the West Coast of this country it brings the feeling of accomplishment to a whole other level and keeps me going. The idea that I can touch people in other cities with what I do inspires me the most. Another dream and notch in the timeline comes to fruition this Friday when Kith permanently touches down in the City of Angels.

A post shared by Ronnie Fieg (@ronniefieg) on Feb 11, 2018 at 3:40pm PST

Take a look inside the new space above.

KITH Los Angeles
8500 Sunset Blvd.
Los Angeles, CA 90069