Kendrick Lamar’s Label Sends 1,000 Kids to See “Black Panther”

Black Panther
via Marvel Studios

Anthony “Top Dawg” Tiffith, head of Top Dawg Entertainment (TDE), recently bought out five showings of Marvel’s new blockbuster Black Panther at three different theaters.

According to TMZ, an estimated 1,000 seats were be reserved for kids of three Watts-area housing projects in Los Angeles. In addition to the free movie, TDE even provided free transportation to the theaters thanks to buses donated by the L.A Unified School District.

TDE has a special connection to the Marvel film, with artist Kendrick Lamar curating the soundtrack. Lamar was selected by Top Dawg to bring together a masterpiece to match the film, which he put together with the help of his TDE labelmates and other artists… and it didn’t disappoint.

TDE has signed many other popular names in the music industry including SZA, Schoolboy Q, and Ab-Soul.

Black Panther is in theaters now. It is expected to rake in over $22 million on opening night alone.