HUF returns with the lookbook for their latest Spring 2018 collection, inspired by the teenage fantasy and dream nostalgia of late 20th-Century American sociocultural industry and pastime.
Taking cues from the surreal audio and visual landscape of psychedelic to millennial-era movements, the season features a vibrant color palette across modern-cut silhouettes and innovative fabrications.
Premium materials are seen throughout on reversible satin bomber jackets, durable denim outerwear, and lightweight nylon athletic garments, while staple camouflages, overdyes, tie-dyes, and yarn dyes are incorporated across tees, knits, and custom fleece.
HUF also refreshes its staple silhouettes by introducing seasonal-appropriate materials, colorways, and technologies. Signature pro-models are offered in an Atlantic-blue pig suede Cromer and a pink pig nubuck version of the Dylan Slip On, while the Hupper 2 Lo remains a fundamental style of the brand with HUF’s trademark Infinity Rubber, 3D Foxing Tape, and Perfshock technologies, available in a highly anticipated hibiscus suede for the season.
HUF’s 2018 Spring Collection drops Feb. 15 at its website, flagship stores and select retailers.