In partnership with Red Bull, legendary b-boy RoxRite announced his “100 Wins” campaign, a feat that no b-boy has ever reached before.
Red Bull will chronicle the stories of his 99 international titles, while giving fans the chance to follow along as he reaches his goal of hitting his historic 100th recorded win.
The 100-day campaign kicks off with a video, along with a website, that provides an inside look into RoxRite’s journey, featuring touching excerpts from his parents and mentors.
For those not familiar with RoxRite’s story, he was born Omar Delgado Macias in Guadalajara, Mexico, before moving to the U.S., where he was raised in Windsor, California. After discovering b-boying, he fell in love. In his career, he has traveled the world as part of the largest b-boy battles, both judging competitions and teaching the next generation of b-boys and b-girls. His accolades are amazing. He has three B-Boy of the Year Awards and a Red Bull BC One World Champion title.
“Breaking has always been at my core and my main passion. I’m so grateful to Red Bull for this opportunity to share my journey to 100 wins,” says RoxRite. “I’m excited to tell my story and celebrate this very important moment with my fans that I have been striving for. I hope to inspire other b-boys that anything is possible with hard work, patience and consistency.”
Follow RoxRite’s journey at RoxRite100.redbull.com, or on social media at #ROXRITE100.