Kim Kardashian - Kimoji Fragrances

Kim Kardashian’s new fragrance line made over $10 million in its first week of release.

On Thursday (Feb. 1), Kim launched her Valentine’s Day-themed Kimoji Hearts fragrances, named Bae, Ride or Die, and BFF. By Monday (Feb. 5), she announced that her perfumes were already sold out.

Kim sold each bottle for $30, and basically, spent zero in marketing fees since she did it all herself on social media. We all watched as Kim brilliantly sent the fragrances to all of her friends, family, and “haters”, via a colorful list she showcased on Instagram.

If you’re sad about Kim’s heart fragrances being sold out, her other fragrances are still in stock on her website.