Kim Kardashian fragrances
via Instagram / Kim Kardashian

Kim K. dropped her Kimoji Hearts fragrances this week, in honor of Valentine’s Day.

Celebs from Paris Hilton to Draya Michele flooded social media with their giant chocolate hearts, labeled with “BAE,” “BFF”, or “RIDE OR DIE”, all of which were gifted by Kim herself.

The selection of people were a bit confusing, especially since some went to individuals she publicly feuded with in the past.

Kim took to Snapchat on Wednesday (Jan. 31) to explain who got selected to receive a heart. She displayed an arrangement of sticky notes with rows separated into colors. One of the columns included the names Wendy Williams, Blac Chyna, and Taylor Swift,  which we can go ahead and assume is the “haters” list that she referred to on Twitter.

“I’m going to send them to my lovers, to my haters, to everyone that I think of,” she said, “because it’s Valentine’s Day after all,” she tweeted.

Kim Kardashian heart fragrances

Kim also adorably admits her son Saint enjoyed picking out hearts for his two sisters. “Saint said he got ‘BFF’ for North & ‘Ride or Die’ for baby Chi for Valentine’s Day.”

What better way to promote your fragrances than to send it to all of your friends, family, and fakes?

Great PR stunt, Kim; we see you.