Jay-Z Trademarks “Paper Planes” For Retail Store

By Tracee California  |  02/02/2018

Jay-Z

If there’s one thing we know about Jay-Z, it’s how much he values a wise investment and his newest venture appears to be in retail.

Jay's S. Carter Enterprises has recently filed documents to secure the rights to his clothing brand Paper Planes, reports TMZ.

Trademark application paperwork shows his interest in expanding the original logo into retail establishments, department stores, an online shopping site, and even musical recordings.

Additionally, the brand is also looking to emblazon the logo onto various merch, including athletic gym bags, jewelry, tour books, as well as a cosmetics line.

This isn’t the first time Hov has sought to trademark his artistry. His company recently filed documents to obtain ownership of the "Jaybo" character from the music video for his hit song "The Story of O.J.", off his 4:44 album. He plans to use the character on "T-shirts, sweaters, hats, blankets, shams, dinnerware, mugs, cocktail shakers and thermal containers".

No word has been reported yet on whether or not either application has been approved.