Jordan Brand x Russell Westbrook “Why Not?” Collection

Jordan Brand x Russell Westbrook Why Not? Collection

After re-upping with Jordan Brand on a long term deal last September, Russell Westbrook returns with an apparel collection, dubbed “Why Not?”

Russ’s rule-breaking style inspired the new apparel collection. “I love storytelling using different ideas and fabrics in new ways,” he says of the design process. “I’m always trying to figure out how I can change the culture or push the brand in new directions.”

Forn the collection, the NBA star returns to the roots of his infamous motto “Why Not?”. “My friends and I created ‘Why Not?’ all the way back in high school,” Westbrook says. “It’s a mantra I live by. On and off the court, if I have a challenge, I run at it, not away from it.” His fearlessness has been key to his success, as we saw when he won the MVP award last season.

Take a look at the Jordan Brand x Russell Westbrook “Why Not?” collection up above. It is available now for pre-order at, as well as select retailers like Niketown, Flight 23, and Shoe Palace, among others.