Adidas returns with a new advancement in football cleats, the Adidas Made For Minnesota (AM4MN) — the first football cleats digitally created at its SPEEDFACTORY facility in Ansbach, Germany.
The Three Stripes created the custom cleat for players in the biggest game, on the biggest stage, in under 14 days — 3x faster than standard production. In doing this, the brand showcases the capabilities of adidas SPEEDFACTORY.
Trailblazing the future of manufacturing and customization, the SPEEDFACTORY represents the future of how adidas creates, allowing the brand to test and co-create with athletes, as well as reinvent design with consumers.
Data driven and digitally produced, the AM4MN takes the football cleat silhouette to the next level by incorporating a sneaker profile and redefining fit, comfort, movement and a radically-accelerated digital production process.
It begins with a Primeknit upper that provides a sock-like feel with maximum breathability and comfort. To make it more custom, Adidas designers utilized athlete foot scans and ARAMIS motion capture technology used by NASA to understand the precise details of how an athlete’s foot moves during a football game. The result is the creation of a series of patches that have been strategically placed across different parts of the cleats to harnesses movement, provide stability and support, and deliver a precision fit.
The Primeknit and patches seamlessly blended with a speed-spat seam tape in an anatomically aligned X-band formation to deliver a lockdown sensation with zoned support for enhanced acceleration, making cuts, changing direction and stopping on a dime. Also, the addition of SPRINTFRAME with strategically placed SPRINTSTUDS were engineered for lightweight, multi-directional speed, strength and unrivaled traction.
With the SPEEDFACTORY in Germany fully operational, Adidas is planning to open a second facility in Atlanta to provide localized production.
Following the launch of Paris (AM4PAR) and London (AM4LDN) running shoes in fall-winter 2017, the Minnesota (AM4MN) marks the third creation from adidas SPEEDFACTORY. Additional launches in Los Angeles (AM4LA), New York (AM4NYC), Tokyo (AM4TKY) and Shanghai (AM4SHA) will be coming soon in 2018.