Reebok & Publish Unveil Third Collabo: “Now / Never / Forever”

By Staff  |  01/29/2018

Publish Brand has unveiled its third collaboration with Reebok, offering up unique takes on the Classic Leather and Club C silhouettes.

Dubbed "Now / Never / Forever", the drop was created for both men and women from all walks of life, backgrounds, and experiences, using verbiage and color to express that gender conformity is no longer a boundary anyone should be confined in.

To get this message across, the black Club C Ultraknit features high-density supportive text printed along the outer side of the shoe that reads: “Today for Tomorrow / Morning til Night / Decompress and Relax / Let It Speak To You / Now / Never / Forever.” The verbiage also runs throughout the laces to reiterate the concept of perseverance. It is also co-branded on the heel and pull-tab, as well as on the insole.

The Classic Leather sports a traditional white leather upper, alongside a navy heal tab, and three hues of pink layered on the foam bottom. Branded on the pull-tab and insole as well, this shoe features the shortened version of the high-density text: "Publish – Today for Tomorrow: Now / Never / Forever" on the outer front of the shoe.

The new Reebok x Publish Brand "Now / Never / Forever" collaboration drops Jan. 29 at online (PublishBrand.com, Reebok.com) and select global retailers.