Lexus Drops Extended Super Bowl Spot with Marvel’s “Black Panther”

By Staff  |  01/25/2018

Lexus is set to run an ad spot during Super Bowl LII next month. This week, the brand unleashes a 60-second extended digital version of the ad ahead of time.

Created in partnership with Marvel's upcoming Black Panther film, the spot -- dubbed "Long Live the King" -- features the Marvel superhero alongside Lexus's performance sedan, the LS 500 F SPORT.

A 30-second version of the ad will air during the third quarter of the Super Bowl.

Check out the full ad up top.