Lexus is set to run an ad spot during Super Bowl LII next month. This week, the brand unleashes a 60-second extended digital version of the ad ahead of time.
Created in partnership with Marvel’s upcoming Black Panther film, the spot — dubbed “Long Live the King” — features the Marvel superhero alongside Lexus’s performance sedan, the LS 500 F SPORT.
A 30-second version of the ad will air during the third quarter of the Super Bowl.
Check out the full ad up top.