Adidas Originals taps a number of influential creatives for its new campaign, “Original Is Never Finished”.
Based around the concept of creativity’s “constant evolution”, the new campaign and video features a star-studded cast, including A$AP Ferg, Playboi Carti, Nick Young, Kaytranada, Adrianne Ho, Dua Lipa, Lu Han, Miles Silvas, Florencia Galarza and Marcelo Vieira.
“Out of repetition, comes variation. Out of variation, comes iteration. Out of iteration, comes creation,” says Adidas. “Our latest film presents a new definition of originality by building upon what came before to create what will come next.”
Check out adidas Originals’ “Original Is Never Finished” campaign video above.