As part of its new “RUN THE GAME” campaign, Adidas has unveiled the first major update to the AlphaBOUNCE trainer, dubbed the Beyond.
Designed for athletes who aren’t pro-runners, but use running as a tool to dominate their sport, the sneaker is upgraded with a wider midsole and forged zones for stability and quick cuts, as well as a Continental Rubber outsole for more traction.
The AlphaBOUNCE Beyond’s new colorways integrate a mixture of black, white and grey shades, each highlighting specific areas of the shoe that were impacted by stress during the testing process.
“Athletes want to be the best at their specific sport and they understand that running is a key factor in obtaining their goals,” said Andy Barr, Product Category Director for adidas Running. “adidas has worked with a range of vertical athletes – those who compete in sports such as soccer, football, basketball, baseball, field hockey, tennis and boxing – as well as versatile athletes – those who are cultural leaders in dance and modeling – to develop a running shoe that will give them the edge over their competition, making them the best on the court, field or pitch.”
The Adidas AlphaBOUNCE Beyond drops Jan. 17 online, with an in-store release on Jan. 24. The sneaker retails for $120 USD and will see more colorways in February.