While most of us are rightfully upset with H&M for their careless ad featuring the cutest little black boy sporting a hoodie that reads “Coolest Monkey In The Jungle”, it seems Terry Mango — the mother of the young boy — actually approves her son’s controversial ad.
She took to social media to address everyone’s opinions, telling her followers to “get over it”.
“Am the mum and this is one of hundreds of outfits my son has modeled… stop crying wolf all the time, unnecessary issue here … get over it,” Mango wrote in a series of now-deleted Facebook messages.
Mango is certainly entitled to her own opinion, like us all, especially because it is her son that we’re all talking about. But, it’s obvious the ad was considered offensive and problematic, so it needed to be addressed and corrected.
Since the controversy has gone viral, many have expressed how embarrassed they are by H&M’s carelessness and lack of cultural understanding within their giant organization. Celebrities such as Lebron James and Diddy have spoken out on Instagram. Even The Weeknd and G-Eazy have made decisions to sever business ties with H&M over the ad placement.
— The Weeknd (@theweeknd) January 8, 2018
Following a slew of backlash, H&M was forced to issue an official apology, which they posted on their Instagram account. They have since pulled the hoodie and ad from their online store as well.