Vans Custom Culture

Vans returns for the ninth year of its Vans Custom Culture contest, inviting high school art students nationwide to participate.

Vans Custom Culture was created to empower high school students to embrace their originality through art and design, as well as encourage students to pursue a career in the arts. The 2018 competition returns to refocuse that commitment, via an updated format that increases financial support for the finalists.

“Vans has put almost $900,000 directly into art education programs for schools across the nation,” said Megan Klempa, Custom Culture Program Manager. “As we began planning for 2018, the brand took a step back to evaluate how we could make more of an impact and ensure we were reaching schools who need the most support.”

Vans will select 500 U.S. public and private high schools that register to participate in the program. The qualifying schools who will be considered will include those that have had their arts programing cut. “By completing an impact document along with the submission, Vans will be able to focus and target schools who haven’t been able to support an education that enables creativity,” Klempa expands.

From now until Jan. 31, high school teachers and administrators can register their schools at the Vans Custom Culture website to enter the competition and have a chance to win the $75,000 towards their school’s art program.

Vans has partnered with Yoobi, who will provide boxes of basic art materials to the 500 participating schools. After customizing two pairs of blank Vans with two selected themes and submitting their impact document, Vans will select the top 50 participants. Then each school, their community and the public vote on the Vans Custom Culture website from April 23 – May 4 to determine the top five finalists.

Vans and its partners, Americans for the Arts and Journeys, will celebrate the grand prize winner with a surprise, celebration event, gifting the school the winning funds and custom codes for the design team. The four runner-up schools will each be awarded $10,000 and a limited-edition Vans gift.

For more info or to register, visit the Vans Custom Culture website here.