Personal finance advisor and self-help author Ash Exantus, better known under the pen name Ash Cash, has written a financial help book using Jay-Z’s acclaimed album 4:44 as its focal point.
Titled The Wake Up Call: Financial Inspiration Learned from 4:44 + A Step by Step Guide on How to Implement Each Financial Principle, Cash provides steps on making wise investments and starting businesses.
“My inspiration for the book was that JAY was giving so much knowledge about how you can become financially free … as an individual as well as how we (as a culture) can break the cycle of poverty in our community,” Ash explained in an interview with HHDX. “Because some of the concepts may be new to some of us, I wanted to expound more on the blueprint that JAY gave us (pun intended). In essence, JAY gave us the ‘what.’ My goal with the book was to give the ‘how.’”
The 4:44 single, “The Story of OJ,” is a prime example of what he’s talking about. In it, Jay-Z raps: “You wanna know what’s more important than throwin’ away money at a strip club? Credit,” to discourage frivolous spending. During the latter part of the verse, he adds, “Financial freedom my only hope,” before describing his successful investments in properties such as valuable artworks that have increased in value over time.
Jay has also stated that the song discusses the importance of helping disenfranchised communities of color move forward, especially financially. In an interview with iHeartRadio, he said: “‘The Story of OJ’ is really a song about we as a culture, having a plan, how we’re gonna push this forward. We all make money, and then we all lose money, as artists especially. But how, when you have some type of success, to transform that into something bigger.”
Cash says that the book will go into detail on how to maintain financial success and “learn the lessons we were never taught,” regarding the management of finances in disenfranchised communities. “F*ck rich! Let’s get wealthy! Who else gon’ feed we,” Cash said, referencing Jay-Z.
The The Wake Up Call book is available now at Amazon.com.