Virgil Abloh’s Off-White label expands with a new capsule collection called “For All”, which is being called more budget-friendly.
The unisex line consists of eight pieces, including four hoodies and four graphic T-shirts — each embellished with the brand’s signature black and white stripes and quotations.
The “For All” capsule, ranges from $95 USD for T-shirts to $170 USD for hoodies, which is still pricey. But, compared to pricing for current Off-White items going from $300 to $800 USD, it seems like a deal.
“The price tier allows for a new customer to see themselves within the overall concept of the fashion label,” said Abloh. “Off-White can be luxury at a traditional luxury price point, or equally, it can be relevant at an affordable price point.”
He also said he plans to release these “affordable” collections “periodically.”
The Off-White “For All” capsule is available now at OFF-WHITE stores globally including New York, Hong Kong and Sydney.