Eminem’s Revival debuted at No. 1 on the Billboard 200, making the Detroit rapper the first artist to achieve eight consecutive No. 1 debuts.
The album launched with 267,000 units sold, of which 197,000 were traditional album sales.
While Revival set a new record for the artist, the sales lagged far behind Eminem’s prior album, The Marshall Mathers LP 2, which sold 792,000 units its first week in 2013. In addition, Kendrick Lamar’s DAMN and Drake’s More Life outsold Revival in first week sales this year, with 603,000 and 505,000 units moved, respectively.
Revival is Eminem’s most political album to date, which launches a plethora of criticism at current president Donald Trump and the alt-right movement. As such, the album’s politics serve as a major detraction from the Eminem’s fanbase — an article by The New York Times showed that the rapper was more popular in predominantly white and rural areas such as West Virginia, northern Maine, southern Ohio and the Missouri Ozark’s, all areas that voted overwhelmingly for Donald Trump during the 2016 election.
In addition, the album has received a mixed critical response on Metacritic, with critics giving the album a score of only 50 percent, while its audience score rests at a slightly better 5.8/10.
It is unknown whether Revival will be Eminem’s last full-length album, especially since he hints that he may be finished with hip-hop after the album’s release on songs like “Castle”. On it, he raps: “I’ll put out this last album then I’m done with it / One-hundred percent finished / Fed up with it, I’m hanging it up, f*ck it.”
Also, during an interview with NPR, Em echoed these thoughts, saying: “I’m not sure what I’m going to do next, but I’m still passionate about music, and hip-hop.”