What a year Jay-Z has had. With the release of his 13th album, Hov has been bodying cities worldwide on tour, releasing visuals, and still managing to spend quality time with his family. To cap his successful year, he’s releasing his latest 4:44 video, “Family Feud!”
— TIDAL (@TIDAL) December 28, 2017
Mimicking the song’s title, the video features both wifey Beyoncé and daughter Blue Ivy. The teaser delivers dramatic cinematic appeal, as viewers briefly see Jay, Blue, and Beyoncé together. In another part of the clip, a different couple is seen passionately kissing right before the woman stabs the man on the side. On the other hand, viewers see a polished Bey, Blue, and Hov inside a church.
As the clip continues, Hov appears in a confessional booth. “We all lose when family feuds,” he says, as Bey listens on the other side.
The “Family Feud” visual follows a long string of 4:44 videos for “The Story of O.J.”, “Marcy Me,” “BAM,” “Smile,” “Kill Jay Z,” “4:44,” “Moonlight,” and “Adnis.”
The full visual will be released on Friday (Dec. 29) at 4:44 P.M. ET, exclusively on TIDAL.