Pony (aka Product of New York) announced this week that Joey Bada$$ has evolved from a brand campaign star to their first-ever Creative Director.

Here, we get a look at the NYC rapper’s debut capsule collection with the brand, including footwear.

Joey worked with the PONY team to concept, design and style a four-piece capsule collection featuring “Pro Era” colors and design elements, in addition to the classic PONY Chevron.

The lookbook above captures Joey in his natural style and how Joey is a “Product of New York” throughout his native borough of Brooklyn.

The initial Joey Bada$$ x PONY “Pro Era” collection comes in premium suede, available in red, green and yellow colorways. Get yours at Urban Outfitters and UrbanOutfitters.com for $75 USD.

An additional rich burgundy style, the Bada$$ model, will be available in February 2018.