HEX Links With Coca-Cola For Limited Capsule

HEX x Coca-Cola

Fashion accessories brand HEX announces yet another collaboration to cap off 2017. This time, with Coca-Cola.

The brands come together for a three-piece capsule of items featuring mixed-materials in Coke’s signature red and white color scheme.

“Who doesn’t love Coke?,” says HEX co-founder Dan Maravilla. “It is a worldwide brand that represents great taste and authenticity. Coca-Cola continually reinvents itself in a way that is relevant for each generation. We thought it was a perfect blend to bring into our rapidly-growing sneaker bag space and the results speak for themselves.”

Pieces include unique takes on HEX’s Sneaker Duffel, Sneaker Backpack, and new Sneaker Sling. The inside lining of each comes in Coca-Cola Georgia green, with the Coke bottle as a graphic that adds an element of fun.

The Sneaker Sling is especially noteworthy as this is its first appearance in a product lineup and acts as a fanny pack as well as sneaker transport, while also incorporating HEX’s #DeviceReady storage pocket.

The Coca-Cola by HEX Capsule is available now at select retailers and HEXbrand.com, from $70 to $170 USD.