Dutch brewing company Heinken returns with its annual #Heineken100, in which it gifts a limited product release to 100 influencers.
For its 8th year, it teams up with BAPE.
This year’s drop consists of four collaborative items. There’s the Half-Zip Pullover Shark Hoodie, which features a half-zip design with a kangaroo pouch, along with Heineken-green accents and a black-on-black #Heineken100 crest on the sleeve. The Camo Coach Jacket, which features the BAPE® signature camo print on the exterior, with a Heineken-green camo lining. There’s also a collaborative T-shirt, featuring a classic screen-printed logo, and finally, the Six-Pack Bottle Carrier, also sporting BAPE’s camo print.
This year, for the first time ever, the #Heineken100 drop will be available for purchase.
For those 21 and over, a #Heineken100 pop-up shop will open in New York City on Dec. 12, priced from $50 to $350 USD.