Following rumors last week, HUF has officially announced that is has sold to Japanese company TSI Holdings.
While terms of the sale were not disclosed, the acquisition is set to close on December 15.
HUF was launched 15 years ago by skate legend Keith Hufnagel. In that time, the brand launched a number of seasonal collections and skate videos.
“TSI is a great strategic partner and brand platform for HUF,” said HUF CEO Steve Holley. “The transaction gives us immediate access to the broader global marketplace in a way that would take us many years to achieve on our own. We are excited for HUF’s future as part of TSI.”
“We’ve had a long relationship with TSI as our distribution partner in Japan,” added Hufnagel. “I have total confidence that they understand HUF as a brand and that we will be able continue to create amazing product, which is the most important thing to me. I also want to thank Altamont and the team there for all of their support – they have been great partners.”
In addition to the HUF brand, the company also owns footwear brand Lakai, which is also part of the transaction.