A Bathing Ape has aligned its sights upon expansion into new territories. Recently, the brand opened up its second European location in Paris, France.
The distinct storefront features a futuristic sleek grey marble floor with mirrored accents, but the grandeur of this Hausmann-style building is a creative facade, made to attract new clientele. Of course, there’s exclusive drops and a number of BAPE-branded product.
To coincide with the grand opening, several tri-color Paris themes have been instilled into classic Bape threads. The collection, titled “City of Light”, is comprised of hats, crewneck sweaters, sweatpants, T-shirts, the iconic “Shark” hoodie, and accessories. The shark hoodie dropped in two colorways of red and black, while one of the T-shirts features a Baby Milo that rears its head alongside the Eiffel Tower.
To further market the collection, BAPE took to the streets with custom camo-printed upon bicycles and vehicles.
34 Rue de la Verrerie