LOL! Jim Beam Introduces World’s First Smart Decanter

Jim Beam World's First Smart Decanter

Kentucky bourbon whiskey brand, Jim Beam, announced a very unique product offering this week. No, not a new whiskey, but the world’s first “smart decanter.”

Named “JIM”, the decanter actually pours a shot of bourbon on command and responds to your questions, via a virtual voice assistant.

Voiced by 7th Generation Master Distiller Fred Noe, the decanter-turned-virtual voice assistant includes a sleek compartment for bourbon storage. No, it can’t turn off the lights or sing you a song, but “JIM” has unique artificial intelligence that will answer questions like, “How’s the weather?” Or “What’s the best way to drink bourbon?”

Pre-orders for Jim Beam’s “JIM” smart decanter are available now at the brand’s website for $35 USD… for a limited time.