The current and 4-time Formula One champion, Lewis Hamilton, signed on to become new face for Puma’s latest campaign, joining Big Sean, Rihanna, The Weeknd and Usain Bolt as an official brand ambassador for the sportswear brand. The 24/7 Performance Proposition collection will make its debut soon.
To celebrate, Puma invited 100 of their trainers and ambassadors from around the world to join in on the first Global Team Faster Summit in Downtown LA The 2-day summit included workouts, seminars, and a product session with the Puma team. We participated in a workout with the motorsport legend to experience what it takes to stay fit enough to be called the world champ. The workout consisted of shadowboxing, plyometrics Thai boxing, bag work, and a lot of squats, which my legs are still trying to recover from.
We sat down with Lewis to talk about his training regimen, joining the Puma family and what’s on his playlist.
How important is it for a driver such as yourself to stay physically in-shape and be prepared?
The problem is people watch racing from the camera above and it makes it look so easy. Sunday, I lost 7 pounds, in the worst races I lose 10. I got thermal underwear and it’s very hot in the car with no air conditioning. The G-force is the killer, it’s a mad hold on your bodyweight. So when you brake, it’s six times your bodyweight pressed on you for a couple seconds. Cutting corners at 180 mph, your body wants to go the opposite direction and it tears your core up. It’s very difficult, so training is everything and you gotta keep your weight down. I weigh myself every morning, diet is everything and sticking to that training.
Som we just got done tackling your workout regime. Is there more to it or did we just die out there from just a taste of what you do?
No, there’s more. It varies. At the beginning of the season to post-season and I change it every year. This year was hardcore for cardio. I went to Mexico and did Muay Thai. That was hard for me and that was just before breakfast. The best part of my training was when I would do the surfing, but I would be dead by then and my shoulders were just done. During the season, it’s more about maintaining so I run a lot to stay on it.
There was some great music that went with our workout, who/what else is on your training playlist?
I always keep my phone on shuffle, it’ll go to A$AP Rocky, Kendrick, obviously Jay-Z. I work with a lot of unknown artists in L.A. with music, so I’ve got beats that nobody has heard of. “Goosebumps” by Travis Scott? I got that beat first! I didn’t have time to do anything to it and next thing you know that song comes out. That could’ve been me! So sometimes it’s just beats, I can’t run or train without music. Helps clear your mind and adds great energy.
Newest Puma ambassador, congrats on the partnership with them. What about the brand spoke “Lewis Hamilton?”
Naturally was knowing the brand growing up. A great part was knowing about a lot of athletes, particularly black athletes, growing up that were inspirations to me. Actually recently, I got to play some part in a Jesse Owens movie, learned more about Puma back when it was Dassler. Then you’ve got Usain [Bolt] and the growth with them has brought it into a new stratosphere. With me, I’ve been friends with them for like five years and I’m like, “I’m a racing driver and I’m more fit than — well besides Usain — pretty much the other athletes they have.” I’m up there with most of them and even more fit than others. Actually, you’ve got a couple who can sing on stage, but they wouldn’t be able to do what we just did. So, I told Puma they should capitalize on this sporting part and let’s do something cool. I’m huge into fashion as well and we can bring the sport and lifestyle together.
Are there any plans on designing your own capsule with Puma?
That’s the goal! Naturally, the first steps are working with them and continuing our partnership. Seeing their creative style and the designs they’ve come up with I got so many ideas to let out of the cage and start working on some design. It’s going to be some training stuff, but I’m going to mix the streetwear in there because I’m traveling all the time and I like being comfortable as well as looking good.