Supra declared that they are “taking back our hometown”, with the launch of a new campaign in Los Angeles, dubbed “#WeAreSupra”.
“The #WEARESUPRA LA Campaign celebrates the people and stories that make Los Angeles the epicenter of skate and style,” said the brand.
To kick off the campaign, the skate brand hosted a launch event in Downtown LA on Monday (Nov. 13), garnering a successful turnout of distributors, retailers, media and key influencers.
There, Supra’s upcoming Spring 2018 collection was on display for attendees, who also enjoyed drinks, taco and a photobooth. Also, artist McFlyy created mural live, while DJ Sean G kept the party going on the turntables.
See a recap of the “#WeAreSupra” launch event above and a video about the campaign below.