EA Sports announced this week the launch of its first-ever “LIVESTRIKE” in NBA LIVE 18.

What’s LIVESTRIKE? It is limited-time events in NBA LIVE 18, where new content is released, including Live Event challenges and premium in-game apparel, shoes, traits and more.

To launch, EA announces a partnership with Undefeated, which will include the ultra-rare Undefeated Jordan 4s, as well as other Undefeated product.

NBA LIVE x UNDEFEATED #LIVESTRIKE @easportsnba @easportsinsider @ea

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Take a look at some of the limited content to drop at launch.

The Undefeated “LIVESTRIKE” will be followed by drops with BAPE and Pink Dolphin. Stay tuned…