Jordan Brand has landed a multi-year partnership with the French Basketball Federation to become its official uniform supplier.
Via the deal, Jordan will out the FFBB’s men’s and women‘s senior, 3×3 and youth teams.
“We are delighted to be partnering with Jordan Brand, and it marks an important step for our federation to serve basketball athletes,” says Jean-Pierre Siutat, President of the French Basketball Federation. “This partnership with Jordan Brand, a symbol of innovation, style and greatness in basketball, helps us to accelerate French basketball worldwide, and continue to grow in the coming years when we look ahead to the Olympics in Paris in 2024 and beyond.”
With the growth of basketball in France, thanks to the historically strong results from the French national team. The FFBB is currently preparing for the Women’s Basketball World Cup in Spain in 2018 and the Men’s World Cup in China in 2019.
“France’s continued growth in basketball makes it a natural fit for Jordan Brand as we expand throughout the world,” says Larry Miller, President of Jordan Brand. “We’ve seen the passion for basketball and the brand first-hand at Jordan Bastille and Quai 54, and we’re excited to contribute to the growth of the game in France moving forward.”