Lifestyle footwear brand Supra has teamed up with Mexican beer house Casa Modelo on a limited-edition capsule collection in honor of Dia de Los Muertos.
The exclusive capsule features the Skytop Especial and the Vaider Negra models, each maintaining the silhouettes’ look and DNA, but done up in color palettes to mimic that of each respective beer’s packaging. The Skytop Especial, designed with metallic gold-foiled leather, is reminiscent of Modelo Especial — a crisp, golden Pilsner-style lager. The Vaider Negra, outfitted in a combination of nubuck leather and medium linen weave with boasting gold detailing, aligns with Modelo Negra — a rich, dark Munich Dunkel-style lager.
“We were excited to collaborate with Casa Modelo on this capsule because we felt our brands represent similar lifestyles and share consumers,” said Kara Duffy, Supra’s Global Director of Product. “The product has really come together, looks amazing and tells a great story for both brands.”
“Partnering with SUPRA on this project was an easy decision,” said Ann Legan, Vice President of Marketing for Casa Modelo at Constellation Brands. “Modelo is known for championing the fighting spirit that represents the heart and soul of our beer’s heritage, and pairing that with SUPRA’s attitude and vibrant brand personality made for a natural match.”
The Skytop Especial retails for $125 and the Vaider Negra for $100. Both styles will be available in limited quantities at select retailers in the US and online.