London-based watch brand, Bamford Watch Department, has finally released its own watch collection: the Bamford Mayfair Collection.

The drop finds Bamford producing its own watch for the first time, with the introduction of the 40mm stainless steel dive watch Mayfair.

The timepiece is powered by a Miyota 203 quartz movement, while also boasts water-resistance, a revolving bezel, and a bold time-only dial with no date window. It is also customizable, with a variety of dial colors, bezels, coatings, straps and can even engrave the back of the case online.

The Bamford Mayfair Collection is available now online, starting at $550 USD.