Moncler, the high-end French clothing company that specializes in down jackets and sportswear, will launch a flagship store in Hong Kong on November 16th.

Moncler formulated a preview, via the visual above, that indicates the arrival of a new flagship location through the lens of its figurative ambassador, Mr. Moncler. The video is representative of this brand’s insatiable desire to explore and travel.  Additionally, Mr. Moncler will be revealed in the form of a 19-inch statuette, available for purchase at various locations around the city of Hong Kong.

With the new location, Moncler aims to deliver an opulent shopping experience for their customers. “The visual repertoire of smiling graphic clouds, of penetrating, astonished eyes, of mouths and fun monsters, are the hallmarks of a [Moncler] collection,” said the brand.

The flaghip’s launch will culminate with a celebratory event called “Destination Hong Kong”, which will include appearances by artist Craig Costello, DJ sets by Soo Joo Park, Yeti Out, and live photography from burgeoning creative, Gunner Stahl. The event kicks off on the evening of the new store opening on November 16th at 6 PM.

To get your hands on a Mr. Moncler statuette, visit Harbour City Pier 3, Central Pier 4, PMQ, or Lee Garden One.