After a number of NBA players saw their Nike jerseys rip during gameplay, the brand says it’s now making changes to combat the malfunction.
Nike admits that uniforms for teams need more reinforcement.
“Nike has always put the athlete at the center of everything we do and we have worked hard to create the most advanced uniforms in the history of the NBA,” the company said in the statementn (via ESPN). “They are lighter and deliver great mobility and sweat wicking characteristics, and the feedback from players has been overwhelmingly positive. However, during game play we have seen a small number of athletes experience significant jersey tears. We are very concerned to see any game day tear and are working to implement a solution that involves standardizing the embellishment process and enhancing the seam strength of game day jerseys. The quality and performance of our products are of utmost importance and we are working with the NBA and teams to avoid this happening in the future.”
Over the course of the beginning of the season, at least five jerseys ripped during gameplay and were widely reported and discussed on social media. While torn jerseys aren’t out of the norm, NBA players haven’t dealt with it so much of it and it wasn’t such as headline-grabbing topic.
While it may be embarrassing for Nike, consumers complaints don’t seem very prevalent, so the business impact has been minimum.
With changes being made, it’s unclear how how many jerseys will be discarded.