via Shamsuddin Muhammad / CC-BY-2.0

Diddy is no longer Diddy. Yep, the hip-hop legend has changed his name yet again.

Diddy, aka Sean Combs — and formerly known as Puff Daddy, Puffy and P. Diddy — took to social media over the week, revealing that he would now like everyone to refer to him as Brother Love… or just Love.

“I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers,” he explained in a clip that he filmed during his birthday celebrations on November 4.

“I know it’s risky because it could come off as corny to some people,” Diddy continued. “So my new name is Love, aka Brother Love. I’m just not who I am before. I’m something different.”

There you have it folks. Diddy is now Brother Love.