The rivarly continues…

Following the anticipated launch of the iPhone X, its main competitor Samsung took a swipe at the brand’s line of smartphones over the past 10 years via a new ad spot.

Promoting the Samsung Galaxy line, the spot follows a man named Erik, who is an iPhone uses, while his girlfriend Lauren uses Samsung’s Galaxy line. Throughout the years, Erik uses his iPhone, but is shown time and time again that Lauren’s Galaxy is more advanced and overall better… from being waterproof to wireless charging, the Galaxy has it first.

By the end, he decides to switch to the new Galaxy S8… finally.

Samsung points out every downside of the iPhone throughout the years, even the long wait in line in front of Apple stores.

The end tagline is “UPGRADE TO SAMSUNG”.