Paqui Chips is back with its infamous Carolina Reaper Madness chip, aka the hottest chip in the world. And… it’s even spicier this year.
Originally debuting in 2016 and selling out in 30 minutes, the company brought it back again this fall.
What makes it so hot? The chip is made with the hottest pepper in the world, the Carolina Reaper. It comes packaged in a red coffin-shaped box, which features an image of a reaper, alongside phrases like “Deadly Heat”, “Inside: One Deadly Chip”, and “The One Chip Challenge”. Inside, there’s literally one chip.
Due to the unprecedented demand and an over 18,000-person #OneChipChallenge email list, Paqui had to return. This year, it’s 25% hotter.
Each coffin is sold for $4.99 and the company urges you to take to Instagram with the #OneChipChallenge hashtag to give it a try. Head to the website to order yours here.
Watch a video below of NFL players, Travis Kelce and Greg Olsen, taking on the challenge against each other (Spoiler: they shed real man tears).