Since joining with the Los Angeles Lakers over the summer, via the No. 2 pick in the NBA Draft, Lonzo Ball has been one of the most talked about players in the league.
Ahead of the draft, the young player made a big move when he opted not to sign with a major shoe brand and instead dropped his own signature sneaker under his family’s indie brand, Big Baller Brand.
The shoe, dubbed the Z02, dropped with a staggering price tag of $495 USD ($695 USD if you’re a size 14). Big Baller Brand even dropped a pair of signature slides carrying the same title for $220 USD.
With such hype around Big Baller Brand, Lakers legend Kobe Bryant was recently asked about his thoughts on Lonzo and his choice to go indie.
Kobe said it all comes down to execution, when releasing a shoe. “My thoughts are execute properly,” he said. “It’s not good enough to have a shoe and launch a shoe. In that market and that business, you have to make sure that the product is there. That’s the only way you can challenge the big guys… if the innovation and the quality of the product is there.”