While you may not know Jon Buscemi, you likely know his name. His brand Buscemi is behind the wildly successful high-top leather sneaker, the 100mm.

A few years ago, the shoe took off and became one of the most popular sneakers on the market, seen on the feet of major celebrities and influential figures in fashion. Today, as he continues to grow his brand, Jon sits down with Complex and we get to learn a bit about his history, from working on Wall Street to launching a brand called Gourmet Footwear to finally launching moving onto Buscemi.

Watch the interview above to hear about Buscemi’s journey, and how he married hip-hop annd high fashion.