HUF examines its skateboarding roots for its upcoming Holiday 2017 collection, which we get a first look at in this new lookbook.
Focusing on the underground youth movement of the early 90s paralleling streetwear, the new season takes cues from the subcultural landscapes with dramatic color contrasts through two-tone blocking and color pops, alongside bold graphic language.
Pieces include premium material treatments that are applied to high-quality, tailored cut and sew, with a range of wools, sherpa, and fleece. We also see embroidery and embossed applique techniques on key pieces, with highlights including N2B Jacket, Sherpa Bomber, Muir Hooded Pullover, Expedition Parka, Exotica Shirt and the Fuck It Repeat Jacquard Sweater.
The HUF Holiday 2017 collection is available now at HUG flagship stores and their website.