Gucci Mane continues making moves. Fresh off the release of Mr. Davis, he signs a deal with Reebok Classic.

As part of the deal, Guwop will serve as the face of the brand’s latest campaign that centers around the iconic Workout Plus sneaker. Specifically the new Workout Plus EG, which he sports in a campaign that is shot against an industrial backdrop at Attic Studios in New York City.

“We are excited to welcome Gucci Mane to the Reebok family,” said Todd Krinsky, General Manager, Reebok Classic. “Gucci Mane has a deep heritage in music and lifestyle and natural ties to the Workout. We look forward to working together on the upcoming campaign.”

“It’s really exciting to be part of the Reebok fam and get the opportunity to star in my own campaign,” adds Gucci Mane. “I’ve been a big fan of Reebok since day one, and the Workout is one of my favorite styles because of its look and long heritage, especially in Atlanta and the South. It’s a style that’s stood the test of time and I’m excited to put my own take on it through this campaign.”

The Reebok Workout Plus EG launches in five Men’s colorways — including black/white, army green/white, smoky indigo/white, burnt amber/white and skull grey/white. It features the iconic H-Strap construction, alongside premium nubuck suede overlay with a perforated upper and gum bottom.

The Workout Plus EG is available at for $85 USD.